2010 Music China Fringe Program Schedule

2010年10月12日来源:神州乐器网

(5) MI Industry seminar (Invitation only)

Time: 14:00 － 16:30, 13 October

Location: Meeting room E3-M23

Topic: Adult Music Penetration

Moderator: Mr. Zeng Zemin, Secretary General of China Musical Instrument Association

Language: Mandarin / English

Content	Name	Company / Title	Topic
I Keynote Address	Mr. An Zhi	President of China Musical instrument Association	Current Situation of music education for Adults and analysis of China MI market
I Keynote Address	Mr. Joe Lamond	CEO and President of NAMM	Public Relationship and Music Penetration
II Key Speech	Mr. Huang Maoqiang	President of Sub-Committee for Music Retailers of China Musical Instrument Association	Tactics for integration and utilization of music education resources from local community
	Mr. Synésio batista da Costa	President of ABEMUSICA	The trends and practices of the penetration of adult music education in South America
	Mr. Wu Bin	Vice presidentand Secretary General of Music Education Branch of Chinese Society of Music Education, Editor-in-chief of < China Music Education>	The trends and characteristics of the music education in China
	Mr. Li Min	Dean of Piano Department of China Conservatory	Education on music talents and setting up of their own businesses
	Mr. Zhao Yi Tian Mr. Simon Wei	Chairman of icanmusic Co., Ltd CEO of icanmusic Co., Ltd	Cross-section music Penetration program
III Discussion and Project interchange

(6) CMIA Retailer Forum

Time: 09:45 – 12:30, 14 October

Venue: Meeting Room E1-M16

Language: Mandarin

Part 1: Keynote addresses

Time	Speakers	Titles
9:50	Mr. Zeng Zemin Secretary General of China Musical instrument Association	The state of MI market- Traits, Demands and Tactics
10:10	Ms Zhu Wenyu General Manager of Shanghai Best Friend Music Co., LTD	The future trends of MI market

Part 2: Panel Discussion

Time: 10:40 － 12:30, 14 October

Topic: MI Market Expansion and Merchandising Innovation

Moderator: Mr Feng Yuankai, Director of Information Department, China Musical Instrument Association

Panelists:

Mr. Huang Maoqiang	General Manager of Sichuan Shengyin Music
Ms. Cheng Jinyuan	Editor-in-chief of Music Instrument Magazine
Mr. He Hao	General Manager of Yinkeke Co., Ltd
Mr. Lan Rongliang	Executive Director of Shenzhen Hele Culture Propagation Co., Ltd
Mr. Jack Zeng	General Manager of Xing Ye Piano Web / Editor-in-chief of “Piano Zine” Magazine

(7) Master Classes

Time: 14 October

Venue: Meeting Room E2-M18

Language: Mandarin

1) Master class – Mr. Fang Jinlong

Time: 13:30 – 15:00

Topic: Pursuit of happiness - A music tour

Speaker: Mr. Fang Jinlong, Pipa Guru

2) Master class – Mr. Zheng Quan

Time: 11:00 – 12:00

Topic: Future trends on international violin development - from the perspective of violin making competitions

Speaker: Mr. Zheng Quan, Professor from Central Conservatory of Music & Director of Violin-maker research Center

3) Master class – Mr. He Zhanhao

Time: 13:30 – 15:00

Topic: Relationship between music rhythm and music image creation

Speaker: Mr. He Zhanhao, World-class Composer

4) Master class – Mr. Scott Cao

Time: 15:15 – 16:45

Topic: Effect of Humidity and Rainy Weather on stringed instruments

Speaker: Mr. Scott Cao, Executive of Universal Strings Society of America

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